LV seems to have taken a page out the Disney's Marvel cinematic universe playbook. Allow me to explain. In American film, perhaps in many international markets as well, marvel superhero movies have dominated the box office for the past 10-20 years. The movies follow the same plot trope with a different man behind the mask, with all the latest advancements of recent CGI technology. The spectacle has rarely failed to make a ridiculous amount of money. People love it. It's the closest thing we have to zombies feasting on flesh, BUT it's made a lot of money. Bernard Arnault looked like a fish out of water being seated next to Jay Z nodding his head to gospel & rap music, BUT he's Disney. The show was Marvel superheroes. They'll be people of meager means spending what they can to be apart of it. It'll make a lot of money. Disney uummm..excuse me, Arnault will be happy. The spectacle continues...
P.S. Let's just hope other brands don't follow in the footsteps of LVMH
I personally dont think references could ever override design, if you ain't got any previous (and relevant) design to reference in the first place.
Agree with you!
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Thank you so much! <3
LV seems to have taken a page out the Disney's Marvel cinematic universe playbook. Allow me to explain. In American film, perhaps in many international markets as well, marvel superhero movies have dominated the box office for the past 10-20 years. The movies follow the same plot trope with a different man behind the mask, with all the latest advancements of recent CGI technology. The spectacle has rarely failed to make a ridiculous amount of money. People love it. It's the closest thing we have to zombies feasting on flesh, BUT it's made a lot of money. Bernard Arnault looked like a fish out of water being seated next to Jay Z nodding his head to gospel & rap music, BUT he's Disney. The show was Marvel superheroes. They'll be people of meager means spending what they can to be apart of it. It'll make a lot of money. Disney uummm..excuse me, Arnault will be happy. The spectacle continues...
P.S. Let's just hope other brands don't follow in the footsteps of LVMH
Haha LVMH will just buy them up until they do, it seems