Vogue Chaos Issue 13: SS24 Trend Report

What will the streets be wearing?

I ended the SS24 fashion week in high spirits because of how good Paris was, only to completely crash the next day, not realising how much energy it takes to keep up with fashion month, and I am just at home scrolling through my phone!

Fashion month started with Peter Do’s Helmut Lang debut and PETA protestors crashing the Coach show, leading to a whole array of thinkpieces. London was a bit subdued this season. The colour palette was very monochromatic until we reached Milan. Here we were hit with reds and blues. Diesel was a stand-out show in Milan while Sabato’s Gucci debut was completely forgettable. Paris really left me gobsmacked with hardhitters like Balmain, Schiaparelli, Rick Owens, McQueen, Balenciaga, and Mugler who presented gimmick-free strong visions.

Let us look at some of the trends that emerged from these fashion weeks.

Except for wearing panties out and about, I believe all of these have potential to trickle down to the streets. Infact I am in love with every single trend over here. While the fashion month vibe was overall ‘quiet luxury’, we somehow ended up with several glamourous elements. Many of these were also represented in my FW23 Trend Report.

Which trends are you excited to wear this season?